Updated: Apr 30, 2020
Creating a strategy for the COVID19 crisis and beyond.
Reestablish your Marketing Objectives
Over the next few months it’s important to review your marketing objectives. Now is not a time to go dark. Whether your business is closed, slow or mildly affected, you’ll need to change your approach to achieving your business goals. Here are some things to consider when reestablishing your Marketing Objectives:
- Closed For Business:
Stay relevant and top of mind
Showcase what makes your business so great, share your brand
Build up your followers
Serve your community in some way
Educate your customers about your field of expertise
Become a trusted resource in your industry
- Refocussing your Products/Services or your Target Market:
Develop & streamline your launch
Use your existing customer base to help share
Do a new Marketing Plan
- Somewhat or Mildly Affected:
Be hyper aware of your messaging, look through the lens of people affected by the Coronavirus
Communicate how you are keeping your team and the public safe
Let your customers know any new protocols in place
Find a way to give back, even if it’s just a social media shout out or share about another business
Develop Effective Messaging and Content
To help you achieve new objectives and to keep to your brand, develop an effective content strategy. I find the greatest success when you use these components with this formula:
Content = Target Market + Marketing Goal + Brand
Woof Woof Pet Groomers, who are closed but want to build a larger Facebook following.
Target Market: New Pet Owners
Marketing Goal: Build Facebook Followers
Brand: Friendliest Pet Groomer in Canada
A new puppy is rewarding but can feel overwhelming at times. We are happy to share some simple steps to get you through the first stage:
1. Let your puppy sleep in your bedroom, at least for the first few nights.
2. Baby gates are your friend.
3. Set a daily routine.
4. Set up a puppy room for when you can’t supervise.
5. Pick a potty spot.
For new and cute pet information, like our facebook page! *
* REMEMBER, A CALL TO ACTION CAN BE VERY POWERFUL!
Create a Long Term Plan
It is imperative that you create a long term marketing plan. Again, no one has a crystal ball, but you need to be prepared and so does your team. Create the best plan you can with the information you have, talk to industry leaders and listen to the medical experts.
Remember to be flexible and keep a contingency plan in your back pocket too!